Digital agency in Chile: Marketing and advertising
On this page you can find the additional services I offer beyond SEO. As I worked in several digital agencies in different countries, I believe that search engine optimization is not everything to gain a customer. In most cases you have to take other promotional actions to reach your target market.
I am a “startup” in Chile and I know the importance of adapting your promotional activities to your needs bearing in mind: a budget (in many cases tight). My work consists of an in-depth website analysis and the introduction of changes that aim to help your online business stay one step ahead of other players in the niche.
I sit down with you and your team, analyzing the competition and possible changes to the structure of the website. Together we come up with ideas in order to improve website’s performance in the search engines. Finally, I present additional forms of promotion with the objective of reaching your final customer.
Creation of a text publicity. The goal is to get the attention of your visitors and impulse them so that they respond to a "call to action" in the content and convert: become customers, subscribe to a newsletter, respond to an inquiry.
- HIGH QUALITY CONTENT
SEARCH ENGINE OPTIMIZATION
The optimization "off page" and "on page" is used to improve the website visibility in the search engines. To rank high, you need to choose the type of keywords your potential buyers may use when searching in Google and promote your business using a "link building" strategy.
- WEBSITE OPTIMIZATION
Digital Marketing Strategy
A successful strategy starts with setting achievable business goals. Ideally, the marketing goals should go 'hand in hand' with all promotional activities of your company, such as brand awareness, sales or leads increasement.
- ACHIEVABLE GOALS
Ability to attract and satisfy our audience, provoke empathy and reactions by creating and sharing content on social media. This type of marketing can bring remarkable success to your business, drive leads, brand awareness and sales.
- PROYECT STRATEGY (SMM)
Conversion Rate Optimization
It is the process of getting more conversions from existing traffic. To increase the conversion rate, you can make changes to the certain elements of your campaigns: extensive content, landing page position, more attractive "call to action".
- PROYECT STRATEGY (SMM)
Customer Relationship Management
Your customers are valuable! You have been working hard to attract them with what your company has to offer. However, now what can be challenging is to keep them reliable to your brand. In order to achieve that you need to: understand and communicate with them better and discover their preferences.
- MORE CONVERSIONS
Unlike SEO, Adwords are paid ads. It is a tool that shows the most relevant ads in the search engine results. There is an option of paying when someone clicks the link (PPC), or for every thousand impressions of your advertisement (CPM).
- PAY PER CLICK
Email marketing campaigns
A decent digital marketing strategy requires a solid email marketing campaign that meets several requirements: redirects quality traffic to your website, educates and informs, builds the brand credibility and awareness.
- EMAIL MARKETING
The final elements of digital marketing are: results analysis and list of improvements. Equally important is the results monitoring and you can do it all using Google Analytics. With the right information, you will be able to plan the strategies accurately and maximize your ROI.
- WEB ANALYSIS